Inspired by the brand’s experimental ethos, we built the shoot around inversion, contrast, and fragmentation:

• Inversion & Play: Models appear upside-down or partially cropped, underscoring RNZLR’s philosophy of “seeing things from a new angle.”

• Shadow & Light: Dramatic, low-key lighting sculpts the garments and bodies, turning each frame into a minimalist study of form and negative space.

• Fragmentation: By isolating limbs or torsos, we highlighted specific design details—like asymmetric hems, cargo-inspired pockets, and tensioned fabrics.