The Concept
For Society’s Polka Collection, we explored the intersection of form, texture, and tone.
Graphic with purpose. Visual with voice.
By integrating halftone patterns, we echo the polka motif in a more abstract, editorial way.
Both fabric & figure form as one.
The Concept
Playful Comfort. Though high-fashion in its sheen and scale, the cushion invites a sense of child-like delight, like sinking into a giant marshmallow.
It is also a visual metaphor on how comfortable the lounge sets are.
The Concept
Society’s pieces live with you through every version of your day.
The goal of the editorial shows a protagonist shifting between distinct lifestyles—fitness junkie, fashion maker, on‑the‑go creative, proving the products are versatile, not niche.
Team Credits
Creative Direction: Society
Styling: Nour Abdelhakim
Photography: Habiba El Qabbany
Videography: Hassan Mostafa
Video Editor: Hana Ahmed
Graphic: Mariam Tamer