Position Chainz as a modern logistics partner powered by data and precision.
Give Chainz a bold, memorable mark that stands out among generic logistics brands.
Deliver a branding system that adapts seamlessly, from mobile apps and web interfaces to printed labels, vehicle wraps and packaging.
Visually communicate Chainz’s core promise of full-cycle visibility—from intake to last-mile delivery.
Establish a Tech-Forward, Reliable Identity
Objectives
The word “Chain” immediately calls to mind a linked sequence, mirroring every phase of warehousing, inventory, and delivery that Chainz manages, and not to mention, evoking the supply chain.
The unconventional “z” ending adds energy and a contemporary feel, conveying agility and innovation. It makes the name punchier and more memorable than a straightforward “Chains Solutions.”
From the sharp, interconnected letterforms of our custom typeface to the linear flow of the barcode, every visual choice echoes the idea of linked stages. Seeing “Chainz” isn’t just reading a name, it’s reading a promise of continuous, reliable movement.
The Name
The icon is the name and the name is the icon. The whole visual identity centers on a custom barcode motif that, when decoded, literally spells out “Chainz.” This subtly clever design not only reinforces the name but also embodies the seamless, end-to-end tracking and fulfillment process at the heart of everything they do—each bar representing a step in the journey from warehouse to doorstep.
The Icon
The Palette
Primary: Chainz Red. A high-energy, high-visibility red that signals speed, action, and priority. It pulls the eye instantly on vehicles, cartons, labels, and UI CTAs—perfect for a brand that lives in motion.
Core Neutrals: Dark Grey + Polished White. The dark background gives the barcode/wordmark maximum punch and a tech-forward edge; white ensures clarity for documents, dashboards, and small-type applications. Together they frame the red as the clear hero.
Team Credits
Creative Direction: Zerosix
Design: Abdelrahman Sameh - Ahmedullah Ibrahim
Graphics: Mariam Tamer